What is Creative Origination?
By Dale Benson
Benefits: This design specialty developed by the Creative Initiator benefits (1) innovative companies pursuing new gains; as well as (2) governments and non-profit organizations seeking entrepreneurial solutions. 20% of a given industry slice controls 80% of the revenue. Creative Origination provides the tools to bridge the gap.
Advantages: Illustrating your edge and the added value available by hiring a Creative Initiator as an employee for your design position, most recently I joined forces with a bootstrapping Entrepreneurial Doer operating in the popular arts, entertainment, and collecting sector (2020 to 2021 and current). Applying the principles of Creative Origination, we initiated and accelerated the TopDeck start up from new venture to a million dollar revenue projection in its second year.
Features: Made up of the following three aspects, Creative Origination informs the Initiator's practice: (1) a professional discipline, (2) on-going academic study, and (3) artistic practice exploring the commercial, organizational, and creative sciences that bring innovation and creativity to life.
At the core of its organizational structure, this method begins by combining a Creative Initiator with an Entrepreneurial Doer. The Doer may be an individual, team, or company; but there's partnership, synergy, and overlap between these two employees. From this starting point, CO's entire creative organizational structure builds upon this base.
Details: Initially, for TopDeck, I spearheaded product creation, logo design, and brand development. Additionally, I supplied assets of concept art, creative direction, idea-generation, strategy, innovation, and marketing. Next to fuel TopDeck's first year growth, we applied these principles directly to social media marketing and in the development of ongoing creative resources. Then, we directed these principles to establish leadership aimed at forging a creative organizational culture. Now in our second year, I also work directly on new product design and innovative opportunities of concept art, blue-sky world building, and the development of digital assets.
Superstar Magic Johnson; Another application of Creative Origination and the work of the Creative Initiator: Providing another high profile example, when legendary Los Angeles Laker’s Superstar Magic Johnson anticipated a second world championship in a row, he sought a venture of his own to market. In response, I took initiative and co-created a “Back-to-Back" Championship brand blockbuster with Tim Maley. As a result, the project went “viral” across all media, generating success in the millions. With Benson illustration viewed universally, my work appeared on Magic’s chest, the parade, television, front pages of the Los Angeles Times, Orange County Register, and sold across the country.
Conclusion: By providing added value in your given design position, an Initiator puts the power of abstract thought, innovation, ideas, marketing, and creativity to work for you.
By Dale Benson
Benefits: This design specialty developed by the Creative Initiator benefits (1) innovative companies pursuing new gains; as well as (2) governments and non-profit organizations seeking entrepreneurial solutions. 20% of a given industry slice controls 80% of the revenue. Creative Origination provides the tools to bridge the gap.
Advantages: Illustrating your edge and the added value available by hiring a Creative Initiator as an employee for your design position, most recently I joined forces with a bootstrapping Entrepreneurial Doer operating in the popular arts, entertainment, and collecting sector (2020 to 2021 and current). Applying the principles of Creative Origination, we initiated and accelerated the TopDeck start up from new venture to a million dollar revenue projection in its second year.
Features: Made up of the following three aspects, Creative Origination informs the Initiator's practice: (1) a professional discipline, (2) on-going academic study, and (3) artistic practice exploring the commercial, organizational, and creative sciences that bring innovation and creativity to life.
At the core of its organizational structure, this method begins by combining a Creative Initiator with an Entrepreneurial Doer. The Doer may be an individual, team, or company; but there's partnership, synergy, and overlap between these two employees. From this starting point, CO's entire creative organizational structure builds upon this base.
Details: Initially, for TopDeck, I spearheaded product creation, logo design, and brand development. Additionally, I supplied assets of concept art, creative direction, idea-generation, strategy, innovation, and marketing. Next to fuel TopDeck's first year growth, we applied these principles directly to social media marketing and in the development of ongoing creative resources. Then, we directed these principles to establish leadership aimed at forging a creative organizational culture. Now in our second year, I also work directly on new product design and innovative opportunities of concept art, blue-sky world building, and the development of digital assets.
Superstar Magic Johnson; Another application of Creative Origination and the work of the Creative Initiator: Providing another high profile example, when legendary Los Angeles Laker’s Superstar Magic Johnson anticipated a second world championship in a row, he sought a venture of his own to market. In response, I took initiative and co-created a “Back-to-Back" Championship brand blockbuster with Tim Maley. As a result, the project went “viral” across all media, generating success in the millions. With Benson illustration viewed universally, my work appeared on Magic’s chest, the parade, television, front pages of the Los Angeles Times, Orange County Register, and sold across the country.
Conclusion: By providing added value in your given design position, an Initiator puts the power of abstract thought, innovation, ideas, marketing, and creativity to work for you.
Benefits of Leveraging The Science of Creativity
By Dale Benson
Sawyer stated (2012), “There’s been an explosion of new and exciting research on creativity and innovation…” (Sawyer, R. Keith (2012). Explaining creativity. New York: Oxford).
• Harness the inherent power of creativity
• Develop new products and services
• Advance artistic and creative works
• Augment organizational vision
• Develop and apply innovation
• Ventures' and/or organizations' innovative systems and processes
• Augment creative culture
• Unique competitive competencies
• The pursuit of societal goods and solutions
• Expand opportunity
Established to bring added value to an employer or an entrepreneurial venture seeking to file a design position, a Creative Initiator serves organizational and entrepreneurial efforts working to move the "black and white" status-quo of a given idea or project to full-blown “virtual reality” (metaphorically speaking in terms of bringing great results).
Dedicated to entrepreneurial progress, the title "Creative Initiation" refers to the practitioner of the study and practice of the design thought, creativity, and innovation at the core of this career discipline.
In this way, a CI brings opportunities and ideas to reality by spearheading ideas and concepts that get the process going. As a part of its mix, this discipline applies principles of value-based leadership to enhance the type of organizational creative culture that brings success.
Belsky documented the impact of what he identified as the "Doer"/"Dreamer" relationship (Belsky, S, Making ideas happen, 2012, p. 217). Creative Origination goes a step further to specialize this structure where the Initiator crosses over with a Bachelors of Science in Organizational Leadership paired with post graduate studies cross discipline surrounding Entertainment Design, Film, Product Design, Transportation Design, and Product Design at Art Center College of Design (ACX) in Pasadena. Reciprocally, the Entrepreneurial Doer crosses over into the creative overlap. Thus, this structure allows each member of this duo to focus on essential core responsibilities; while at the same time they create a symbiotic and productive relationship. On the one hand (with this targeted, mobile, and effective duo at its core) the Initiator operates as the creative arm of the association; overlapping into the entrepreneurial. On the other hand, the Entrepreneurial Doer focuses on key business and organizational aspects of innovative endeavors; with overlap into the creative. Thus, these methods, along with the fundamental principles described above, provide the basis for the practice of Creative Origination.
More Added Value: As a Creative Initiator, I bring the following additional features and advantages to bear to any design position:
• Four years, post-graduate professional studies at Art Center College of Design. Pasadena, CA (ACX); current and ongoing
• BSOL in Organizational Leadership from Azusa Pacific University
• Certificates in Story • Cinematic Narrative • Cinematic Composition • Film Production • Digital Painting • Editing • Concept Art • Storyboards • Motion Graphics • Photographic Composition • Adobe After Effects • Premiere Pro CC • Graphic Design
• Background in the arts, culture, action sports, nature, the environment, aquatics, etc.
• Bi-cultural/Indigenous family diversity
• Second language AA in Hispanic culture; speak, read, and write fluent
• Science of Creativity
By Dale Benson
Sawyer stated (2012), “There’s been an explosion of new and exciting research on creativity and innovation…” (Sawyer, R. Keith (2012). Explaining creativity. New York: Oxford).
• Harness the inherent power of creativity
• Develop new products and services
• Advance artistic and creative works
• Augment organizational vision
• Develop and apply innovation
• Ventures' and/or organizations' innovative systems and processes
• Augment creative culture
• Unique competitive competencies
• The pursuit of societal goods and solutions
• Expand opportunity
Established to bring added value to an employer or an entrepreneurial venture seeking to file a design position, a Creative Initiator serves organizational and entrepreneurial efforts working to move the "black and white" status-quo of a given idea or project to full-blown “virtual reality” (metaphorically speaking in terms of bringing great results).
Dedicated to entrepreneurial progress, the title "Creative Initiation" refers to the practitioner of the study and practice of the design thought, creativity, and innovation at the core of this career discipline.
In this way, a CI brings opportunities and ideas to reality by spearheading ideas and concepts that get the process going. As a part of its mix, this discipline applies principles of value-based leadership to enhance the type of organizational creative culture that brings success.
Belsky documented the impact of what he identified as the "Doer"/"Dreamer" relationship (Belsky, S, Making ideas happen, 2012, p. 217). Creative Origination goes a step further to specialize this structure where the Initiator crosses over with a Bachelors of Science in Organizational Leadership paired with post graduate studies cross discipline surrounding Entertainment Design, Film, Product Design, Transportation Design, and Product Design at Art Center College of Design (ACX) in Pasadena. Reciprocally, the Entrepreneurial Doer crosses over into the creative overlap. Thus, this structure allows each member of this duo to focus on essential core responsibilities; while at the same time they create a symbiotic and productive relationship. On the one hand (with this targeted, mobile, and effective duo at its core) the Initiator operates as the creative arm of the association; overlapping into the entrepreneurial. On the other hand, the Entrepreneurial Doer focuses on key business and organizational aspects of innovative endeavors; with overlap into the creative. Thus, these methods, along with the fundamental principles described above, provide the basis for the practice of Creative Origination.
More Added Value: As a Creative Initiator, I bring the following additional features and advantages to bear to any design position:
• Four years, post-graduate professional studies at Art Center College of Design. Pasadena, CA (ACX); current and ongoing
• BSOL in Organizational Leadership from Azusa Pacific University
• Certificates in Story • Cinematic Narrative • Cinematic Composition • Film Production • Digital Painting • Editing • Concept Art • Storyboards • Motion Graphics • Photographic Composition • Adobe After Effects • Premiere Pro CC • Graphic Design
• Background in the arts, culture, action sports, nature, the environment, aquatics, etc.
• Bi-cultural/Indigenous family diversity
• Second language AA in Hispanic culture; speak, read, and write fluent
• Science of Creativity
Power of Arts and Innovation in the Era of Creativity
Bringing a specialized creative person to an executive team produces many advantages. For example, compare a boring square box of an aquarium business with the creative impact and results built into a creative Tanked aquarium project:
http://www.animalplanet.com/tv-shows/tanked
Now consider the innovation, appeal, and advantages inherent in a creative Treehouse Masters build:
http://www.nelsontreehouse.com/show
Contrast the difference between a stock motorcycle and the powerful WOW-factor of a visionary, custom Orange County Chopper:
http://orangecountychoppers.com
These examples illustrate how bring a creative to the mix makes a real difference.
Bringing a specialized creative person to an executive team produces many advantages. For example, compare a boring square box of an aquarium business with the creative impact and results built into a creative Tanked aquarium project:
http://www.animalplanet.com/tv-shows/tanked
Now consider the innovation, appeal, and advantages inherent in a creative Treehouse Masters build:
http://www.nelsontreehouse.com/show
Contrast the difference between a stock motorcycle and the powerful WOW-factor of a visionary, custom Orange County Chopper:
http://orangecountychoppers.com
These examples illustrate how bring a creative to the mix makes a real difference.
Creative Prowess • A Study and Practice of the Science of Creativity
Dale Benson
What is the mind? No matter. What is matter? Never mind.
—T. H. Key*
The processes that innovators went through when receiving sparks of unconscious inspiration have been described as “incubation”. After the brain has applied creative effort and trajectory directed at a certain objective, innovators were benefited by periods of down time or incubation. During this time, inspiration arose as if by magic out of the subconscious mind. Shelly Carson elaborated saying, “Cognitive disinhibition is also likely at the heart of what we think of as the aha! experience. During moments of insight, cognitive filters relax momentarily and allow ideas that are on the brain's back burners to leap forward into conscious awareness”. (Shelly, C. (2011 May/June) The Unleashed Mind. Scientific American Mind, 15552284, Vol. 22, Issue 2)
Cross-discipline knowledge and experience also played a role in this study. Regarding the topic of domain, Sawyer illustrated, “The most straightforward way to define a “domain” is to think of it as a recognized sphere of human accomplishment, such as ballet dancing, research in particle physics, [etc.]…The exceptional creators who make radical contributions that advance a field have often had experience and training in a different area before they began to study that new area”. (Explaining Creativity. p. 59)
Identifying a first step, E. G. Chrysikou showed that,” To come up with new ideas for achieving a goal, you need, roughly speaking, an open mind—that is, one guided by minimal rules and constraints… a state of lower cognitive control—that is, fewer restrictions on your thoughts and behavior.” (p. 29).
Exceptional innovators also use a type of switching prowess. Pringle notes, “Gabora thinks that psychological studies of creative people today supply a key clue. Such individuals are excellent woolgatherers, she explains. When tackling a problem, they first let their minds wander, allowing one memory or thought to spontaneously conjure up another. This free association encourages analogies and gives rise to thoughts that break out of the box. Then, as these individuals settle on a vague idea for a solution, they switch to a more analytic mode of thought. ‘They zero in on only the most relevant properties," Gabora says, and they start refining an idea to make it workable.’ (Pringle, H. (2013). The Origins of Creativity. Scientific American, 308(3), 36-43).
The findings in this section over-viewed some of the exciting science on the subject of creativity and innovation.
Dale Benson
What is the mind? No matter. What is matter? Never mind.
—T. H. Key*
The processes that innovators went through when receiving sparks of unconscious inspiration have been described as “incubation”. After the brain has applied creative effort and trajectory directed at a certain objective, innovators were benefited by periods of down time or incubation. During this time, inspiration arose as if by magic out of the subconscious mind. Shelly Carson elaborated saying, “Cognitive disinhibition is also likely at the heart of what we think of as the aha! experience. During moments of insight, cognitive filters relax momentarily and allow ideas that are on the brain's back burners to leap forward into conscious awareness”. (Shelly, C. (2011 May/June) The Unleashed Mind. Scientific American Mind, 15552284, Vol. 22, Issue 2)
Cross-discipline knowledge and experience also played a role in this study. Regarding the topic of domain, Sawyer illustrated, “The most straightforward way to define a “domain” is to think of it as a recognized sphere of human accomplishment, such as ballet dancing, research in particle physics, [etc.]…The exceptional creators who make radical contributions that advance a field have often had experience and training in a different area before they began to study that new area”. (Explaining Creativity. p. 59)
Identifying a first step, E. G. Chrysikou showed that,” To come up with new ideas for achieving a goal, you need, roughly speaking, an open mind—that is, one guided by minimal rules and constraints… a state of lower cognitive control—that is, fewer restrictions on your thoughts and behavior.” (p. 29).
Exceptional innovators also use a type of switching prowess. Pringle notes, “Gabora thinks that psychological studies of creative people today supply a key clue. Such individuals are excellent woolgatherers, she explains. When tackling a problem, they first let their minds wander, allowing one memory or thought to spontaneously conjure up another. This free association encourages analogies and gives rise to thoughts that break out of the box. Then, as these individuals settle on a vague idea for a solution, they switch to a more analytic mode of thought. ‘They zero in on only the most relevant properties," Gabora says, and they start refining an idea to make it workable.’ (Pringle, H. (2013). The Origins of Creativity. Scientific American, 308(3), 36-43).
The findings in this section over-viewed some of the exciting science on the subject of creativity and innovation.
Conclusion
In summary, and providing perhaps one of the best illustrations of the dynamic power inherent in pairing a Creative and a Doer, consider Walt and Roy Disney. In homage to this duo, Creative Origination encompasses the strength of imagination and the power of creativity found within the structured design process. This discipline adds value by pairing a Creative Initiator working as an employee in organizations striving to develop solutions and create opportunities. It provides visionary goods and aims to contribute benefits to society at large as well to enhance entrepreneurial commercial opportunities.
I am open to discuss employment opportunities in design-related positions within companies organizations and/or ventures operating in the creative economy; that benefit from innovation and creativity.
In summary, and providing perhaps one of the best illustrations of the dynamic power inherent in pairing a Creative and a Doer, consider Walt and Roy Disney. In homage to this duo, Creative Origination encompasses the strength of imagination and the power of creativity found within the structured design process. This discipline adds value by pairing a Creative Initiator working as an employee in organizations striving to develop solutions and create opportunities. It provides visionary goods and aims to contribute benefits to society at large as well to enhance entrepreneurial commercial opportunities.
I am open to discuss employment opportunities in design-related positions within companies organizations and/or ventures operating in the creative economy; that benefit from innovation and creativity.
Copyright Dale Benson • All rights reserved